About Us
Our Story
Hi, I’m Matt, the founder of Simply the Sheet.
With over 5 years of experience as a Virtual Assistant specializing in supporting food bloggers, and more than 4 years of hands-on work in data analytics, I know exactly what bloggers need to grow without feeling overwhelmed. My passion is helping creators turn their data into simple, actionable insights—so you can spend less time analyzing and more time doing what you love. Simply the Sheet was built to make understanding your numbers and content easy, approachable, and genuinely useful for your next big move.
Why Work with Us
At Simply the Sheet, we focus on making your data easy to understand, actionable, and tailored specifically to the needs of food bloggers. With a deep understanding of both content creation and analytics, I bridge the gap between raw numbers and real results. I’m committed to delivering reports and tools that save you time, uncover growth opportunities, and help you make confident, informed decisions without the overwhelm.
Data and Tools Made for Bloggers
Whether you need clear traffic insights or custom-built Airtable solutions, everything is designed to support your growth.
Customization You Can Actually Use
From flexible reports to tailored sheets and systems, you get exactly what you need—without the overwhelm.
Save Time, Stay Organized, Grow Smarter
Get back to focusing on content while I handle the data and organization behind the scenes.